Entries by Steve Griffin

How to Grow Your Electrical Contracting Business

Grow Your Electrical Contracting Business A Unique Guide

Marketing for electrical contractors faces a critical turning point as industry data shows that 67% of contractors struggle to generate consistent leads despite increased spending.

While demand for electrical services continues to rise, many businesses fail to capitalize on this growth due to outdated marketing strategies.

Most electrical contractors still rely heavily on word-of-mouth referrals and traditional advertising, consequently limiting their reach in an increasingly digital marketplace.

In this article, we’ll cover simple, practical ways to grow your electrical contracting business using clear language and proven strategies.

6 Tips To Create A Strong Relationship In The Electrical Contracting Business

1. Create Relationships

Strong relationships form the base of any thriving business. Electrical contractors need to establish trust with general contractors, suppliers, inspectors, and clients. Go to industry events, join trade groups, and keep in touch with former clients.

Word of mouth spreads your reputation and brings in new job offers. Good connections also boost your chances of getting referrals or invites to bid on bigger and better-paying projects.

A Strong Relationship In The Electrical Contracting Business

2. Train Your Employees

A trained team stands out as one of your biggest strengths. Training your employees boosts work quality and fosters commitment and skill.

To achieve this, you might consider signing up your estimators at the Best Bid Online School for Electrical Estimating. This focused program teaches them everything about estimating, from interpreting blueprints to figuring out materials and labor needs. With this knowledge, an estimator can improve their bid success rate while keeping projects successful.

3. Track Your Projects

Managing projects well plays a big role in helping your electrical contracting business grow. Key steps include:

  • Effective project management is key to business growth.
  • Track all aspects of your projects: Expenses, Deadlines, Workers, Supplies
  • Benefits of tracking: Stay within budget, Identify areas of waste (time or money)
  • Use digital tools or project management software to simplify and streamline the process.
  • Complete projects on time and budget to boost your reputation and attract higher-paying, repeat clients.

4. Learn to Correctly Bid Electrical Projects

Many electrical contractors lose money, not because their work is bad, but because they don’t bid. Learning how to bid on electrical jobs is a huge advantage. If you underbid, your profits shrink. If you overbid, you might lose jobs.

Make sure you understand the entire workload and include materials, labor, overhead, and any possible delays. Gaining skills and hands-on practice matter. The more you improve at creating bids, the more your business can earn.

5. Master an Electrical Estimating Software

In today’s competitive market, you need tools that can give you an edge. One of the best ways to improve your estimating accuracy and speed is by using software like Best Bid Next Generation.

This powerful estimating tool helps you create detailed, professional bids faster and with greater precision. It reduces errors, saves time, and helps you stay competitive. Mastering this software means you can handle more bids, win more jobs, and grow your business efficiently.

6. Make Low-Voltage Estimating Easier Today

Running a successful electrical business means being fast, accurate, and able to adjust quickly. Using old tools can slow you down. Upgrade your process with easy-to-use estimating software like Best Bid Next Generation.

Expert Identifies Gaps in Traditional Marketing Tactics

Experts in the industry see a major issue in how electrical contractors try to grow their businesses. Depending on referrals has turned into the biggest obstacle stopping many electrical companies from growing.

Experts Reveal 5 Hidden Digital Marketing Tactics for 2025

Digital marketing specialists have uncovered five specialized tactics that electrical contractors can implement in 2025 to gain a competitive advantage. These methods move beyond basic online presence to deliver measurable results through targeted approaches.

1. Leverage Google Local Services for hyper-local targeting

Google Local Services Ads (LSAs) offer electrical contractors a unique advantage through their pay-per-lead model, where businesses pay only when customers contact them directly through the ad 11.

This differs significantly from traditional pay-per-click advertising, which typically costs between USD 25.00 and USD 45.00 per lead, with conversion rates often exceeding 60%.

The Google Guarantee badge, displayed prominently on these ads, increases consumer trust substantially. Contractors who complete Google’s screening process, including background checks, license verification, and insurance confirmation, can see lead conversion rates improve by 15-25% 12.

Furthermore, LSAs position your business at the top of search results, particularly valuable since 70% of home service customers hire providers appearing in the top five search results 13.

2. Use retargeting ads to re-engage lost leads

Retargeting advertising uses cookies to display ads to previous website visitors as they browse other sites online 17.

This tactic proves exceptionally cost-effective, with retargeting ads typically costing 60-70% less than cold audience advertising while generating higher conversion rates 12.

For electrical contractors, retargeting offers a powerful way to remain visible to potential customers considering services that require research before purchasing, such as panel upgrades, smart home installations, or EV charger setups 18.

These ads remind prospects about your services after they’ve left your website, gently encouraging them to reconsider your offerings.

3. Craft a compelling brand story that resonates

Telling your brand story helps set electrical contractors apart from the competition. Sharing the story of your business, its beginnings, motivations, and core beliefs makes it feel more personal and relatable to people. This kind of storytelling helps build connections between you and your customers that feel genuine.

  • To build your story, it’s important to answer a few key questions:
  • Why did you decide to start your electrical business?
  • What obstacles have you had to push past?
  • What principles guide the way you work?
  • As one professional explains, “Our brains are hardwired for narrative,” which makes sharing stories a strong way to create real connections.

The best stories feel real because people can sense when something is fake. Write how you speak, blending a professional tone with a personal touch. Include details that highlight what makes your style of electrical work different from others.

4. Showcase your team and culture on social media

Sharing staff stories on social media helps people see the faces behind your company. It builds Electrical estimating program tighter bonds with potential customers. These posts let your audience get to know the team, which brings them closer to your brand and strengthens its identity.

Posting professional updates often also builds trust with your audience. Showcasing your company’s culture, core values, and accomplishments appeals to other professionals who share the same mindset.

Electrical contractors can post about team wins, recognize personal milestones, and highlight team-building events. This paints a picture of a supportive and positive work environment.

5. Use video testimonials to build trust

Customer reviews work as one of the best ways to gain trust. Studies show about 76% of people read online reviews when looking up local businesses. Video reviews are even more useful. Around 79% of folks watch them to learn about companies and the services they offer.

Also, two out of three buyers say they have a higher chance of buying something after seeing video testimonials. Electrical contractors can team up with happy clients to create engaging video stories. These real stories not only show off their work but also help increase sales.

Good branding helps electrical contractors stand out in a busy market and build the trust they need to grow their business.

Conclusion:

To make your electrical contracting business expand, focus on building solid relationships, training your team, bidding, tracking projects well, and using cutting-edge estimating tools. Include modern digital marketing in the mix to achieve better results.

Relying on tools like Google Local Services, retargeting advertisements, honest brand storytelling, team-centric social media posts, and video reviews can increase how visible and trusted your business appears.

Letting go of old-school methods like word-of-mouth is essential to compete well in today’s digital world. Balancing strong operations with smart marketing creates steady growth and a constant stream of leads.

July 9, 2025by

The Top 5 Reasons People Do Not Use Electrical Estimating Software

The Top 5 Reasons People Do Not Use Electrical Estimating Software Understanding the reasons people think they do not need to use estimating software. Electrical estimating software can change how electrical contractors and electrical estimators create their estimates. Despite electrical estimating software’s many benefits, a significant number of electrical companies still choose not to use […]

January 23, 2025by

Understanding Man-Hours for Effective Project Management

Understanding Man-Hours for Effective Project Management Man-Hours Man-hours are a fundamental aspect of project management, but it’s essential to delve deeper into their implications for labor costs and overall project success. By comprehensively understanding labor and the factors that influence its costs, we can minimize the risks of financial losses in our projects. Here are […]

January 11, 2025by

Bidding Brilliance: Exploring Features in Electrical Bidding Software

Think about the last construction project you bid on.

Did you wish there was a way to make the process smoother, faster, and more accurate? Well, you’re not alone.

Electrical Bidding software isn’t just another tool; it’s a game-changer and is here to make your life easier.

In this blog, we’ll show you how bidding estimate software can revolutionize your approach to project bidding, saving you time and money.

No more headaches, no more guesswork – just a streamlined, efficient bidding process that puts you ahead of the competition.

Understanding Electrical Bidding Estimating Software

Electrical Bidding Software is a critical tool in the construction industry, facilitating the estimation of project costs with a high degree of accuracy.

These software solutions are designed to automate and simplify the bidding process, offering a wide range of features tailored to the specific needs of construction professionals.

Key Features of Electrical Estimating Software

Streamline your bidding process and boost accuracy with Electrical Bidding Software for electrical operations.

Here are the key features of the software that you need to know about:

  1. Cost Database Integration

The software often has a comprehensive database of construction costs, materials, and labor expenses. This feature allows users to access up-to-date pricing information, saving time and reducing the margin for error when estimating project costs.

  1. Takeoff Tools

Accurate takeoffs are essential for precise cost estimation. Electrical Bidding Software includes advanced takeoff tools that enable users to measure quantities from digital blueprints and drawings, eliminating manual calculations and errors.

  1. Customizable Templates

Construction projects vary widely in scope and complexity. Electrical Bidding Software provides customizable templates tailored to specific project requirements. This flexibility streamlines the bidding process and ensures all relevant factors are accounted for.

  1. Integration with Project Management Software

Seamless integration with project management software enhances communication and collaboration among project stakeholders. This integration allows for the transfer of bid data to project management tools, reducing redundancy and ensuring that the estimated costs align with project budgets.

  1. Historical Data Analysis

It can analyze historical bid data, helping users identify trends and patterns in past projects. This data-driven approach aids in making more informed decisions when preparing bids and forecasting project costs.

  1. Real-Time Collaboration

Collaboration is a key aspect of successful project management. Many Electrical Bidding Tools offer real-time collaboration features that allow multiple team members to work on the same bid simultaneously. This enhances efficiency and reduces the risk of errors.

  1. Cost Comparison

It enables users to compare multiple cost scenarios quickly. By adjusting variables such as materials, labor rates, and project scope, professionals can assess the impact on project costs and make informed decisions.

Electrical Bidding Software

Benefits of Using Bid Estimating Software for Electrical Projects

Now that we have explored the key features, it’s important to understand the advantages of incorporating Electrical Bidding Software into your workflow.

Some major benefits you should be aware of are:

  • Accuracy: Electrical Bidding software significantly reduces the chances of human error, ensuring that project costs are calculated precisely.
  • Efficiency: Automating tasks like takeoffs and cost calculations speed up the bidding process, allowing professionals to submit bids faster and potentially win more contracts.
  • Cost Savings:Accurate cost estimation helps avoid overestimation or underestimation, ensuring that projects are financially viable.
  • Data-Driven Decisions: Historical data analysis provides valuable insights that enable data-driven decision-making for future projects.
  • Competitive Edge: Efficient and accurate bidding can give your company a competitive advantage in the construction industry.
  • Collaboration: Real-time collaboration features foster better communication among team members, reducing misunderstandings and delays.

Electrical Bidding Software

FAQs About Electrical Bidding Software

Q1. Is the electrical bidding software suitable for small construction businesses?

Yes, it can be tailored to the needs of both small and large construction businesses. Many solutions offer scalable features to accommodate varying project sizes.

Q2. Can Electrical Software for Bidding be integrated with accounting software?

Yes, many bid estimating software solutions for electrical projects offer integration with popular accounting software, making it easier to manage project finances.

Q3. Are estimating software solutions compatible with mobile devices?

Most Electrical Bidding Software offers mobile apps or responsive web interfaces, allowing users to access their tools and data on smartphones and tablets.

Q4. What is the learning curve for estimating software?

The learning curve for Electrical Bidding Software varies depending on the complexity of the tool and the user’s familiarity with construction estimating. However, many software providers offer training and support to help users get started.

Q5. Can bid estimating software for electrical projects be used for other industries besides construction?

While estimating software is primarily designed for construction, its principles and features can be adapted for other industries that require project cost estimation.

Key Takeaways

Electrical Bidding software isn’t just a tool; it’s the key to unlocking a smoother, more efficient way of working.

So, what’s the next step in this exciting narrative? It’s action – plain and simple.

Integrate estimating software into your workflow, and watch as your bidding strategy becomes more streamlined and competitive. No more guessing games, just precision and clarity.

As technology evolves, keep an eye on future developments and trends in Electrical Bidding Software. Staying ahead of the curve will ensure you’re always at the forefront of industry innovation.

Take the plunge, adopt this tool, and witness your bidding prowess reach new heights.

December 21, 2023by

Trust Your Man-Hours-Electrical Estimating Software

                                                          Trusting your Man-Hours

In estimating electrical projects, it is easier to know what material you will need vs how long it will take to install that material. With time or Man-Hours, there are many more variables to consider. Who is doing the installation can change the time that it takes dramatically. When I was 30, I could throw a bundle of conduit on each shoulder and run up 3 flights of stairs and not even be breathing hard. Moreover, if we needed to finish an area, we would work through break and get it done. The 50-year-old guys could not work as fast, but they had electrical knowledge that I didn’t.
If I try hard, I can remember way- back to when I first started doing electrical work. For the most part, we wired houses. In the early years you got paid for 8hr when you finished wiring a house. If you drug it out for two days, you still receive 8 hr. of pay. True, these were 1500 to 1700 sq. ft. homes, not the mega homes people build today and with the codes that we deal with today but, you had to run to make it happen. You learned to work.
On rare occasions, you would get a second person to help you. I noticed that even with a second person we didn’t get done in half the time. We were less tired, and we got finished faster but we never finished in ½ the time.
I learned from this that 2 people will not install twice as fast as 1 and, with 4 people, will not install twice as fast as two.
To sum it up, more men equals less production per man.
Here is another example of man- hour’s errors. My wife wanted me to install a window shade. I have already installed two of these blinds and the blinds were very easy to install. I kept putting this off because it was over one of my computer stations, and I would need a ladder. I kept telling her I would get it installed right after the game. It would only take a few minutes to install one blind, so there was no need to rush.

 

I went to get the ladder, and I remembered that the neighbor had borrowed it, so I drove over to his house to retrieve the ladder. Now I have my ladder and it only wasted a half an hour. Next I went to the shop and got my cordless drill and a bit that I needed to make the installation simple. I opened the blind and found the hangers, but there was a screw missing from the package. I went back to the shop to find a screw that would work and eventually, I had everything I needed to install the blind. I installed the two hangers and started to snap the blind in but something was off. I discovered that this window was 1” narrower than the windows on the front of the house, and this blind would not fit.
Now I am in real trouble because I have waited so long to do this installation that this style blind was no longer available in this color.
After much consideration, I took the blind back to my shop and carefully sawed off 1” with a band saw.
It actually worked. I took the blind back into the house and snapped it in the hangers, and in about 3-1/2 hours, the blind was installed.

The point of this story is: We always think everything is going to go perfectly. I can install this project in 4 weeks, then I have a man to quit and it takes 5 weeks.
Electrical estimating has to be a mix of thinking. If you think everything is going to go right you will bid too little. If you think everything will go wrong, you will never get a job.
Best Bid Electrical Estimating Software has the perfect mix of Man-Hours allotted to the material so you don’t have to do the hard thinking. We have done this for you. From NECA along with years of historical data, we have created a database of Man-Hours that flow smoothly taking into consideration a mix of young workers, older workers, apprentices, and journeymen so that every project has the correct labor.
We also can increase or decrease the Man-Hours for difficulty on each page of the estimate.
Getting your time correct is equally as important for your electrical estimates as getting your material correct.

Trusting pre-determined man-hours will get you much closer than guessing how long that job will take. Combine this with a little historical data and you will have a winning estimate.
What the takeaway from this blog is, that there can always be the unforeseen. A great Electrical Estimator Software can help overcome these obstacles. Estimating software for electrical projects is a must for any successful electrical contractor. Electrical estimating programs like the Best Bid Hybrid Pro have spent 30-plus years fine-tuning their labor units for electrical projects.
Learn to trust what the quoting software for your electrical projects produces for you. Feel free to modify your hours for difficulty but overall trusting your software will produce better results than you guessing.

October 23, 2023by

Tips on How to Find and Hire the Right Electrician

An electrician’s job is important. One need only looks at functioning establishments to see how important energy is to keep a building powered sufficiently. Finding an experienced and certified electrician to handle such a technical and vital job is crucial to ensuring that electrical work is done according to the required standards. 

At Best Bid Electrical Estimating Softwarewe strive to uphold these standards for each one of our clients.
We try to teach our customers and guide them along the way.

What Types of Jobs Does an Electrician Do?

An electrician can specialize in industrial, commercial or residential electrical work. It is vital to know the difference between these three, depending on the work you want to have done. 

Whereas a residential electrician focuses on the lighting, wiring, and configuring of the circuit boards for residential properties, a commercial electrician will focus on generators, transformers, and other electrical aspects that come with the building of properties such as schools, parks, resorts, and hotels.

You may also encounter terms such as journeyman and master electrician. A journeyman is in the processof completing training to become a master electrician. They can be responsible for managing your project but may have a supervisor work with them. 

A master electrician, on the other hand, oversees a team of labourers and electriciansand is responsible for the schedule. The master electrician may be the person who oversees the journeyman.

Where to Find the Right Electrician

Finding the right electrician for the job is crucial if you want to get the job done satisfactorily. If you are already working with a contractor, they may have a list of reputable electricians they can refer you to. If not, you can always check with your Homebuilders Associationfor referrals.

Should these options fail to produce the results you’re looking for, then asking for recommendations from people you knowand trust might help.

What to Look Out For

There are other things worth looking into and questions to be asked before an electrician starts the job. For example, you might want to check on their qualificationsand experience to know if they are the right fit. They must also be able to provide you with an Electrical Compliance Certificateupon completion of their work.

 

You will also want to get a quote. Ask if your contractor uses electrician-specific estimation software. If so, ask to see the breakdown for their services before moving forward. This is often the way electricians will now provide you with a quote. 

If they are using a Best Bid product you can be sure that you are getting a correct and fair price.

How to Pay for Services

Many electrical issues are minor and relatively easy to have repaired. However, if you are doing a more substantial task that will be more expensive, consider refinancing your home to free up some money. 

When rates are low, you can substantially reduce your monthly mortgage payments, which may be enough to fund your project. Or you can request to cash out some of your funds. But note that cashing outcomes with some fees, so speak with your lender first before moving forward. 

Take the Time to Find the Right Electrician

Hiring an electrician is a task that should be undertaken with care to ensure you find a suitable candidate who knows what is required of them legally. 

Electricians that know their way around technology, such as electrical estimation software from Best Bid Electrical Estimating Software, should also make the process of executing electrical work an easier one. Do your due diligence to find a suitable candidate. 

Although it will take some time and effort, you will get the quality workmanship that you want and deserve. 

February 24, 2023by